My study project within the udemy course "The Ultimate Guide to Usability and UX"
Kidstore Mobile Application
My task was to develop an app for purchasing children’s goods from scratch. This is a task for a non-existent company. So I also came up with a name and corporate identity.
Process description
1
Research and Interviews
I decided to focus on a narrow segment: products only for toddlers and children under three years old. The research part consisted of studying competitors, social groups, and interviews with potential clients.
More details 2
Personas
Working out the most important personas, their goals and needs, their desires and fears
More details 3
Flow chart and prototypes
This is the first stage before design production. It was necessary to understand the basic usage scenarios of the application.
More details 4
5
Interviews
What’s the point?
- Social group analysis, web analytics and various market research allowed us to identify the main user groups for interviews.
- 7 people took part in the interview.
- The interview helped me answer questions about the motivation and needs, the circumstances of the purchase, and the problems that users most often encounter when purchasing.
Competitive research
What's the point?
Based on the data obtained, we were able to more accurately assess competitors' sites and applications: how they present information, what they offer and what problems they solve.
Based on the data obtained, we were able to more accurately assess competitors' sites and applications: how they present information, what they offer and what problems they solve.
User Persona
Olga Orlova
35 years old, a marketer
Needs & Goals
Value
- Buys only quality items
- Follows fashion trends
- Wants her little daughter to dress fashionable
Value
- Quick and easy search
- Detailed product descriptions
- Quality photos
- Frequent assortment updates
- Opportunity to save mone
Flow chart
The diagram was designed to understand the main user flows, and also to understand the number of main screens.
Wireframes and prototypes
The prototype allows us to assess the complexity of interactions and their feasibility. It also allows us to test the functionality of a new interface before starting development.
Usability testing
The prototype was tested by 5 girls and women.
Several serious shortcomings of the app were identified. Several minor errors were also noted.
The fixes were reflected in the final design of the app.
Several serious shortcomings of the app were identified. Several minor errors were also noted.
The fixes were reflected in the final design of the app.
UI-design
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